Since the early days of private labels in France and Switzerland, Reitzel has been a major player in the pickle sector, primarily focusing on gherkins and cucumbers. Today, these products, manufactured in our factories yet sold under a private brand, represent 51% of our turnover: we are and will continue to remain a private label specialist.


Underlying our range of private label products are a set of key values:

  • Quality: we are deeply committed to offering exceptional quality across the board, from the product itself and service we offer to food traceability and safety.
  • Competitiveness: price is an important criteria when choosing a private label, and we strive to offer a range of high-quality products at competitive prices.
  • Marketing: we are committed to our private labels as if they were our own, in terms of market research, innovation, consumer testing, etc.
  • Information and transparency: we are deeply committed to informing our clients on market developments in order to build trust.

Our expertise is based on the following aspects:

  • the capacity to create our own supply anywhere where gherkins grow with secure supply chains
  • the capacity to store this raw material and then transform it into end products in line with our clients’ needs
  • the capacity to offer the best price in compliance with your specifications
  • the capacity for innovation and development.


  • In France: Intermarché, Auchan, Carrefour, Groupe Casino, and more
  • In Switzerland: Coop, Migros, and more
  • Internationally: ALDI, Edeka, Spar, and more.

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